https://www.telegraph.co.uk/business/20 ... oss-lands/
EasyJet is plotting to reinvent the city break as a package holiday in an effort to gain an edge on rivals.
Kenton Jarvis, the new chief executive of the airline, plans to sell short-term city breaks as package holidays by offering tens of thousands more rooms with its flights.......
.....The plan is part of a broader strategy set to be outlined by Mr Jarvis in the coming weeks after he succeeded long-time chief Johan Lundgren in December.
Visits to European capitals and cultural hotspots are enjoying a resurgence after a dip in demand following the end of Covid, when Britons who had been cooped up for months headed to the Spanish coasts or splashed out on luxurious long-haul trips.
City traffic at easyJet was more than half of its total before the pandemic, but dropped to 42pc after travel curbs were lifted. It has since recovered to 47pc and is still growing.
Mr Jarvis said: “These are really popular routes. Amsterdam, for example, will be one of our busiest destinations this winter. Yet at the moment almost everyone travels independently and books their own room.
“What we need to do is persuade people coming to us for flights that we can also offer quality accommodation at a cheaper price, which is true seven times out of 10.”