Yup, it was always likely to struggle.
Yet EDI still had the powers of persuasion to get VS to start it. How did they do that, given that even we could see it wasn't a good bet?.....and I'm pretty sure it was nothing to do with inbound tourist demand - the streets of Edinburgh are most definitely not full of planeloads of tourists from Barbados!

Wrt MCO, I find it difficult to believe it'll be anything other than very busy - if for no other reason than the dearth of FL capacity from Scotland this summer compared to pre-covid.
I would think these flights may well essentially relocate many AYT pax to EDI that pre-covid we're flying from GLA on TCX. So GLA failed to replace that capacity at GLA, even though the the pax were demonstrably flying from here and EDI succeeded even though they weren't flying from there.

I'll be interested to see the AYT numbers and market share for S22 v S19.
We don't know how it actually worked out on the ground, but if they are failing to promote GLA individually then it's unsatisfactory and makes a mockery of what Provan was saying in his recent letter about upping the game wrt to promoting Glasgow. Let's remember what he said:PiperOne wrote: ↑Thu May 19, 2022 10:12 pmI notice from the attendees list that AGS was represented as a group, rather than individual airports, whereas MAG had separate representation for each airport, and GIP wasn't mentioned in the Edinburgh blurb. Compare the front page summaries on here.Davieboy wrote: ↑Thu May 19, 2022 7:42 pm I see EDI branded a local bar in Bergen for a party at Routes 2022, including some key facts on the windows (while ironically a Glasgow team was on the TV!) I can't read all the information on the windows, but it looks like one of them says "7 of the 10 most visited attractions in Scotland are in Edinburgh". Looks a fairly impressive and professional event.
https://www.linkedin.com/posts/pavel-ha ... 45408-oQTo
https://www.facebook.com/thelaneagency/ ... 5005521917
https://www.routesonline.com/events/209 ... ainContent
If Provan meant what he said then Routes Europe should surely have been the start of "working harder" and "reinvigorating" their approach, but it doesn't seem like it on first impressions.This means, as a city, we will need to work even harder to sell Glasgow as an attractive destination and restore the connectivity that will drive our recovery.
It is widely accepted that a region with strong connectivity can expect to enjoy increased levels of trade, tourism and prosperity. It is also the case that airlines fly to cities, not airports. Now, more than ever, is the time to reinvigorate our team approach to route development and destination marketing.
No doubt they would justify it on cost cutting grounds, but if there's one area where spending needs to be maintained its surely in business and route dev to help recovery......and if your biggest competitor is throwing big parties and slick marketing events then maybe you need to keep up.